Johnny and Sharon Rogers are innovative farmers and natural leaders in North Carolina’s pasture-based livestock industry. They take to heart the principle of “diversity” and have expanded and refined their livestock business to include a variety of animals and market outlets.
Today, in addition to selling Red Angus bulls and bred heifers, the Rogers finish beef cattle and sheep for wholesale buyers, sell various meat products at local farmers’ markets, and dedicate a portion of their farm to solar energy production. As first generation farmers, the Rogers built their farm from the ground up and they pay close attention to the financial sustainability of each decision. Part of that equation has been maintaining part-time, off-farm jobs. Sharon works for the NC Angus Association and NC Watermelon Council and Johnny works as a grazing management specialist for NC State University. They are both generous with their time and expertise, mentoring youth and facilitating authentic connections throughout the agricultural community.
